Monday, December 17, 2012

The Marshmallow Challenge






At a recent faculty meeting Lipscomb Academy Elementary School teachers were challenged to build a freestanding structure using 20 sticks of spaghetti, one yard of tape, one yard of string and one marshmallow in 18 minutes. And the marshmallow had to be on the top.

The man behind this exercise is Tom Wujec, a Fellow at Autodesk, the legendary makers of AutoCAD design software. He’s also the author of Five-Star Mind: Games and Puzzles to Stimulate Your Creativity and Imagination.

Back in 2010 he gave a fascinating TED Talk.  (http://marshmallowchallenge.com/TED_Talk.html
In the video, Wujec says,
“There’s something about this exercise that reveals very deep lessons about the nature of collaboration.” Having performed the exercise with more than 70 groups – including groups at Fortune 50 companies – Wujec has reached a few conclusions:
1. Recent business school graduates perform poorly. “They lie, they would cheat, they get distracted, and they produce really lame structures,” he says. The average tower by all participants in the exercise is 20 inches; the average tower by b-school grads is only 10 inches.
2. Recent graduates of kindergarten perform well. The average tower by kindergarten graduates measures 26 inches. “Not only do they produce the tallest structures but the most interesting structures of them all,” he reports. Why is that? “none of the kids spends any time trying to be CEO of Spaghetti, Inc.” says Wujec. In an exercise with an 18-minute limit, such jockeying for positions is wasted time.
B-school graduates tend to wait until the end of the 18 minutes to add the marshmallow to the top of their structures. When the structures collapse, the b-school teams enter something like a crisis mode. The kindergarten grads, by contrast, tend to incorporate the marshmallow into their designs early on, averting last-second crises.
The difference between success and failure was not intelligence or age or even experience, but the willingness to work collaboratively, take risks and be open to creative solutions.

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